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AI based Trust Layer For Perishable Commerce
Making Freshness
Measurable. Visible. Verifiable.
We help online retailers demonstrate their commitment to freshness by making it visible and self-verifiable for shoppers.
Greater shopper confidence in perishables leads to higher conversion rates and larger basket sizes
In Online grocery, freshness is INVISIBLE
There is no standard and credible way to demonstrate freshness in online grocery, creating trust gaps for shoppers and operational blind spots for retailers
How It Works
Capture. Measure. Publish. Verify.
Vision AI-Based Freshness Inference
HFS leverages vision AI models trained on millions of images capturing a wide spectrum of freshness-related signals
Image Capture
Retailers capture product images at the warehouse or distribution center, simply using a phone camera
Freshness Visibility at Purchase
Freshness status are published by the retailer and made visible to the shopper at the point of online purchase
Self Verification at Fulfillment
Shoppers have the option to verify the published freshness status, building a closed-loop trust layer between retailers and shoppers
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